What is private label eyewear?

Private label eyewear is eyewear produced by a factory and sold under your own brand name. You choose the frames — a fully custom design, a modified existing model, or a stock design — and the factory applies your logo, packaging, and finish. It lets you build a branded eyewear line without owning production equipment, which is why most new eyewear brands start this way.

Three Ways to Build a Private Label Eyewear Line

• Full custom (OEM): your own design from sketch or 3D file; highest exclusivity, with tooling investment.
• ODM modification: take a proven existing model and change logo, colors, or materials; balanced cost and speed.
• Stock private label: ready-made frames with your branding; the fastest and lowest-cost route to market.

How READSUN Runs Private Label Programs

Brand Experience You Can Verify

READSUN partners with more than 100 international eyewear brands across Europe, the US, and Asia, and supports both licensed projects and long-term manufacturing collaborations. Review OEM & ODM eyewear services or browse custom optical frames as starting points for your line.

Ready to launch your brand? Start a private label project with READSUN.