The European eyewear market is evolving rapidly, with 2024 bringing fresh demand for stylish, high-quality optical frames. As a trusted bulk glasses supplier, READSUN Eyewear identifies the top-selling European optical trends and how B2B buyers can profit from them.

2024's Most Popular Optical Frames in Europe

Minimalist Metal Frames – Slim titanium and stainless-steel designs dominate urban markets, offering lightweight durability.

Bold Acetate Styles – Thick-rimmed frames in tortoiseshell and matte finishes appeal to fashion-conscious consumers.

Eco-Friendly Frames – Biodegradable and recycled materials are gaining traction in Germany and Scandinavia.

Why European Retailers Choose READSUN for Wholesale Frames

✔ Trend-aligned inventory – Our designs match current Europe eyewear trends

✔ Fast restocking – 15-day production on repeat bulk orders

✔ Custom branding – Private labeling available from 500 units

"After switching to READSUN, our optical frame sales grew by 40% in Q1." – French Eyewear Distributor

Want to stock 2024's bestsellers?

📩 Request our trend catalog and wholesale pricing today.