Market Trends

We help brands gain early insights into the global eyewear market, from age needs and design styles to material trends and regional preferences, and we transform market data into mass-producible product solutions.
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How Age Shapes Eyewear Design

We don’t design frames to chase trends — we design them to support how people grow, live, and see the world at every stage of life.
  • Ages 0–6

    Infants & Preschool Children

    TR90 materials, soft temples, safety-first design

    Core Needs:

    Safety · Flexibility · Lightweight comfort · Skin-friendly wear

    Material Trends:

    TPE · Soft TR · Flexible PC

    Structural Focus:

    · Rounded edges

    · Soft nose pads

    · One-piece construction

    · Flexible hinges

    Design Direction:

    · Bright, cheerful colors

    · Playful cartoon elements

    · Soft-touch surface finishes

    Use Scenarios:

    Everyday wear · Reading · Outdoor play · Drop-resistant use

    Market Insight:

    Parents prioritize safety and durability when purchasing.

    Retail success depends on frames that can withstand drops, bending, and daily wear and tear.

  • Ages 6–12

    School-Age Children Styles

    Blue light protection for learning environments

    Market Drivers:

    Daily screen time continues to rise →

    Blue light–blocking eyewear has become a necessity, not an option.

    Material Trends:

    TR90 · ULTRAM · Lightweight metals

    Structural Focus:

    · Reinforced hinges

    · Anti-torsion bridges

    · Impact-resistant frames

    Style Direction:

    · Academic-inspired looks

    · Light fashion appeal

    · Expressive, confident color palettes

    Market Insight:

    Functionality and individuality converge at this stage.

    Frames must be durable enough for school life, yet stylish enough for kids to wear with confidence.

  • Ages 12–18

    Teen Eyewear Styles

    Clear acetate, refined metals, fashion-forward design

    Style Trends:

    Minimalist geometric shapes · Slim metal frames · Transparent acetate

    Material Trends:

    Lightweight metals · Acetate · Clear TR

    Best-Selling Categories:

    · Blue light–blocking frames

    · Fashion sunglasses

    · Study & screen eyewear

    Market Insight:

    For teenagers, eyewear is part of personal identity.

    Design, color, and silhouette drive purchasing decisions more than price.

  • Ages 18–40

    Young Adult Eyewear Styles

    Lifestyle Context:

    Work · Digital life · Socializing · Travel

    Design Trends:

    · Clean, refined lines

    · Strong design awareness

    · Subtle, intelligent brand expression

    Material Trends:

    Acetate · Titanium · Lightweight metals

    Key Product Categories:

    · Office eyewear frames

    · Blue light–blocking glasses

    · Fashion sunglasses

    Market Insight:

    This audience buys eyewear that balances personality with functionality.

    They look for frames that align with their personal image and lifestyle.

  • Ages 40–80

    Mature & Senior Eyewear Styles

    Core Needs:

    Comfort · Stability · Lightweight wear · Clear, reliable vision

    Key Product Focus:

    · Reading glasses · Progressive lenses · Comfort-oriented optical frames

    Structural Trends:

    · Integrated nose pads

    · Anti-slip temples

    · Easy-open hinges

    Material Trends:

    Titanium alloys · Ultem-based materials

    Market Insight:

    This market is driven by comfort and trust.

    Once wearers find frames that truly fit and feel right, brand loyalty follows.

National & Regional Demand Trends

North America

Transparent acetate, minimalist design, sustainable materials

Europe

Wide temples, high recognizability, preference for gold/black

South America

Brightly colored acetate frames, sunglasses, personalized designs

Southeast Asia

Wide temples, high recognizability, preference for gold/black

Middle East

High-performance lightweight frames with good value for money + dust and sweat resistance

Africa

Lightweight TR90, sweat-proof, blue light blocking

Design and Style Trends

Ultralight

ULTEM/TR90/Titanium

Luxury

Brand recognition

Retro

Ultra-thin metal frame, combination of square and round shapes

Sports

Bio-acetate, degradable TR90

Minimalist

Bio-acetate, degradable TR90

High-tech

Ultra-thin metal frame, combination of square and round shapes

Eco-friendly

Bio-acetate, degradable TR90

Material Trends

MaterialAdvantagesApp Market

Acetate

High-end texture and rich colorsEuropean and American high-end

Injection Molding

TR, PC, CP, Silicone
Ultralight and heat resistantHigh-end/Medical

Metals

Stainless Steel, Copper, Titanium, Titanium Alloy, Aluminum
Ultra-lightweight and hypoallergenicHigh-end market

Case Study

Team Philosophy

The design team combined functional sports needs with market trends to achieve comprehensive optimization from structure to materials.

Red Bull F1 Racing Sport Eyewear

A Perfect Blend of Sportiness and Professionalism

Highlights:
Structure:
180° hinge design, expandable temples, suitable for various head shapes
Materials:
Carbon fiber + TR + silicone combination, lightweight, non-slip, and durable
Lens:
Polarized lenses, effectively anti-glare, suitable for outdoor sports
Design:
A striking combination of materials and colors, retro yet sporty, in line with current trends
Suitable for:
F1 racing, outdoor cycling, running, hiking, and high-intensity sports

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Free selection of samples for you to quickly experience ReadSun product quality
Support for multiple material and style options to aid product decision-making
Bestselling product list
Sharing the top 10 best-selling products in the market and providing the latest market intelligence
Free shipping on your first order, or receive free eyewear accessories

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